Every day new startups are entering the industry and staking their claim on the industry share. This is a pervasive pattern in every industry. These startups are doing everything they can to carve out their unique identity. Not doing so will leave them out of the game.
From the right logo and business cards to the steps taken to outsource social media (social media uitbesteden) to agencies, the corporate world is always abuzz. You’re not seen if you don’t have a good corporate identity design. For a corporation, out of sight means out of the consumer’s mind!
Corporate identity and consumer perception
But how does a company pass the visual perception test? You must have a business plan ready if you are about to launch a business. But do you have a plan to establish your presence and credibility?
You know the things that make people go, “I know this company. Their products are good!” If you’re still figuring things out, here’s a gentle reminder. What you need is to design corporate identity (Huisstijl ontwerpen).
So, sit back and read on to know what constitutes a corporate identity and the things you need to design corporate identity (Huisstijl ontwerpen). This knowledge will ultimately help you identify your corporate mission and achieve your organizational goals.
What is a corporate identity design?
A corporate identity is a corporation’s professional distinctiveness. It is a set of markers that help people distinguish a company from other companies operating in the same domain.
The corporate identity of a company makes it unique; it tells people there’s only one entity with that name, style, and logo. It also allows them to scoff at imitators who try to copy the same identity!
Importance of designing a unique corporate identity
Building a corporate identity is important to cement your presence in the industry and to make the public aware of your brand style. Here’s why it’s so crucial to design corporate identity (Huisstijl ontwerpen):
- To remain in the public eye: The visual markers of your company like your logo, business cards, taglines, and brand visuals help you remain relevant in the public eye. It makes your corporate personality stand out in public.
- To maintain uniformity: The visibility of your brand has to be uniform. It means the same logo and brand visuals should be used for the consumers to form a visual recognition pattern.
- To build your brand: A corporate entity can expand its network only when it builds its brand. The corporate identity design helps you build your brand. The name, logo, and consumer engagement form an integral part of this identity.
- To establish your organizational values: Your brand values and communication strategy are reflected through your corporate identity. It shows you how to establish your organizational values and brings transparency to the consumer’s mind.
Things that complete your corporate identity design
There are two major components of your corporate identity. One is your brand visuals and the other is your brand communication. The former consists of your name, logo, and stationery, while the latter includes your advertising and social media communication.
Here are the five main components of your corporate identity:
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Logo
Your logo is the most significant part of your corporate identity. It is what you brandish everywhere. It is the first thing people see on your website, your app, your digital ads, your cards and merchandise, as well as on large hoardings. The logo design should reflect your corporate personality and vision.
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Business Card
After the logo comes your business card, some people think a business card is redundant in the digital era. But, corporate executives still prefer to use stylish business cards to impress their clients. They go to great lengths to perfect the design and layout of the business card.
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Corporate Stationery
The corporate stationery includes ID cards, invoices, stamps, and letterheads. These are the things a corporation uses to maintain professionalism and corporate aesthetics. These stationery items are also useful for recordkeeping, although this part has taken a backseat in the digital backdrop.
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Web design and social media profile
Your website layouts, like fonts, colours, and graphics, are important aspects of your digital corporate identity. This digital identity is complete with social media integration. It serves as a reminder to online surfers of your digital presence.
Corporations often outsource social media (Social Media Uitbesteden) to agencies to grow their organic engagement.
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Envelope design and 3D video animation
Corporate envelopes though fall under stationery but they deserve a special mention of their own. Corporations use them strategically to build their brands.
They communicate creatively with consumers and employees using these envelopes. Similarly, 3D video animations help in their brand outreach through more digital impressions.
Key Takeaway
You need to design corporate identity (Huisstijl ontwerpen) properly if you value your brand. It’s how people will recognize your existence and the way you’ll establish communication.
It involves designing a visually stunning logo, clear web layout, and corporate stationery items like envelopes, stamps, business cards, and letterheads. Your corporate identity is complete only when these elements are in the right order.
